Idahoan Foods® ‘Simmers Up’ New Soup Line

Contact: Christina Borrego, (602) 721-5779, cborrego@riester.com – Leslie Sonnenklar (602) 400-5505, lsonnenklar@riester.com

Idahoan Foods® ‘Simmers Up’ New Soup Line and Unveils On-the-Go Snack Solution

New products in major retailers now; items are ideal for fall and winter shopping lists

UntitledStarting this month, lovers of hearty soups will have a new option with the introduction of Idahoan® Steakhouse® Potato Soup: an Idahoan Foods® first-ever soup line. Real potatoes from Idaho are in every spoonful of these new soup flavors, which include Cheddar Broccoli, Three Cheese Chipotle, Loaded Potato and a favorite, Creamy Potato.

Additionally, younger palates will find some of their favorite bold flavors in the new Idahoan Fully Loaded™ Mashed products including Peppered Bacon & Cheddar with bacon flavored pieces, Nacho Cheese and ‘Butterly’ Delicious. This tasty collection comes in single-serve cups, making them a new after-school or on-the-go snack option. They are also available in 4 serving packages making them a convenient ‘out-of-the-box’ original side dish for sit-down meals.

“Today’s consumers want exciting flavors and convenient solutions without compromising taste; at Idahoan we take great pride in innovating products that satisfy consumer needs,” said Director of Retail Marketing at Idahoan Foods, Ryan Ellis. “Our new dry soup line is a convenient and delicious solution for people who enjoy wholesome and hearty soups with real ingredients.”

Idahoan Steakhouse Potato Soup—the first-ever soup line for Idahoan Foods is gluten-free and will be found in the soup aisle of most major grocery retailers. Made with Baby Reds® potatoes and premium ingredients, it received highest quality ratings from consumer panels because of its rich texture akin to what consumers expect from the Idahoan Steakhouse line. These soups can be prepared in only five minutes, nearly one-fourth of the time of other soups, without artificial flavors, MSG and PHOs and available in 6.6 oz. packages.

“We are delighted to have two product lines debut this month and expect Fully Loaded Mashed to be a hit with younger consumers,” said Ellis. “Each package is bursting with the type of bold flavors they love,” said Ellis.

The Idahoan Fully Loaded Mashed can also be found in major grocery retailers. These easy-to-make and flavorful food ideas are all made with the best potatoes from local growers in Idaho. For detailed product information visit www.idahoan.com.

About Idahoan Foods, LLC

Combining a full-service network of professionals from field to fork, Idahoan Foods, LLC is a leading manufacturer of value-added products. Its potato processing plants, nationally recognized retail, foodservice and warehouse club brands of products, along with its grower ownership, allow Idahoan Foods to deliver superior quality and value to its customers. For more information visit www.idahoan.com. Follow Idahoan Foods on Facebook and Twitter.

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