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Idahoan Wins 2019 Product of the Year–Side Dish Category

IDAHOAN® FAMILY SIZE MASHED POTATOES VOTED PRODUCT OF THE YEAR 2019

Largest Consumer Survey of Product Innovation Awards Idahoan® Family Size Mashed Potatoes As Category Winner!

NEW YORK, February 8, 2019 – Idahoan Foods, LLC announced today that its  Idahoan® Family Size Mashed Potatoes, has been named Product of the Year for 2019, receiving top honors for the Side Dish Category. Product of the Year is the world’s largest consumer-voted award for product innovation, where winners are determined by the votes of 40,000 consumers in a nationally representative survey conducted by research partner Kantar, a global leader in consumer research.

“Backed by the votes of over 40,000 everyday consumers, the distinctive Product of the Year logo helps shoppers identify the best new products in the supermarket and saves them valuable time and money during the shopping experience,” said Mike Nolan, CEO of Product of the Year. “In an increasingly competitive and saturated marketplace, the Product of the Year seal of approval gives our winning products a powerful tool proven to increase product trial, consumer awareness, distribution and sales.”

Idahoan® Mashed Potatoes are real potatoes, real easy, delivering homemade taste on demand. Made from 100% real Idaho® potatoes and ready in just minutes, Idahoan® Mashed Potatoes offer the best taste and texture compared to any other mashed potato, earning the title of “America’s Favorite Mashed Potatoes” – based in part on 52 weeks of IRI sales data ending on Dec. 30, 2018. They are also available in a variety of sizes and delicious flavors.  

For more than 30 years globally, and 11 years in the U.S., Product of the Year has guided consumers to the best products on the market by recognizing companies and brands for quality and product innovation. Each year, Product of the Year accepts entries from consumer packaged goods that demonstrate innovation and were launched within the previous year. The entries span a wide breadth of product categories, such as food, beverages, personal care, household care and more, with one product being chosen as a winner in its category through a nationally representative online study of 40,000 consumers conducted by Kantar.

“It is such an honor that Idahoan® Family Size Mashed Potatoes have been selected as a 2019 Product of the Year Award winner,” said Ryan Ellis, Vice President of Retail Marketing. “Coming on the heels of IRI sales data from 2018 that helped Idahoan® earn the title of America’s Favorite Mashed Potatoes, we’re proud to receive such a meaningful recognition from Product of the Year.”

The complete list of the 36 winning products of the 2019 Product of the Year Award can be found at productoftheyearusa.com, and follow along socially with #POYUSA2019 on Instagram, Facebook and Twitter.

About Idahoan Foods, LLC.

Combining a full-service network of professionals from field to fork, Idahoan® is a leading manufacturer of value-added products. Its potato processing plants and nationally recognized retail, foodservice and warehouse club brands of products along with its close relationship with its growers, allow Idahoan Foods to deliver superior quality and value to its customers. For more information visit www.idahoan.com. Follow Idahoan Foods on Facebook and Twitter.

About Product of the Year:

Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years.  For more information, visit productoftheyearusa.com.

About Kantar:

Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.

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