60+ Years of Heritage

Real Potatoes, Real Easy

Real Potatoes, Real Easy

Dinner with Idahoan

60+ Years of Heritage

Idahoan is proud of its long history in making perfect mashed potatoes. In 2017, Idahoan launched made our way to the UK with Idahoan Perfect Mash and have since brought several new flavours and delicious, convenient products families across the UK. Whether you're after an at-home option or something on the go, Idahoan Perfect Mash has you covered.

Our mission of innovation will continue to bring you quality 100% REAL Idaho® potatoes and a Homemade Taste—Every Time.

100% Real Potatoes

100% Real Potatoes

Homemade Taste

Homemade Taste

Ready In Minutes

Ready In Minutes

Wallet-Friendly

Wallet-Friendly

No Artificial Colours

No Artificial Colours

100% Real Potatoes

100% Real Potatoes

Homemade Taste

Homemade Taste

Ready In Minutes

Ready In Minutes

Wallet-Friendly

Wallet-Friendly

No Artificial Colours

No Artificial Colours

Our Story
Farming Begins
1837
Farming Begins

Henry H. Spalding, a Presbyterian missionary, becomes the first potato farmer within the borders of what is now known as the State of Idaho.

The Burbank Russet
1872
The Burbank Russet

Luther Burbank develops the first “Burbank Russet” potato that eventually finds its home in Idaho. The desirable texture of the Burbank Russet makes it a perfect candidate for America’s Favorite Mashed Potatoes.

Dehydration Developed
1890
Dehydration Developed

In an effort to find more shelf stable meals for our troops, the first potato dehydration process was developed for the military. While this early, primitive process is still used by many dehydrated potato sellers to this day, Idahoan strives for higher quality.

Fresh Dried® Products
1990
Fresh Dried® Products

Idahoan developed a proprietary, innovative process that better preserves natural potato taste and texture. We launched our Fresh Dried® mashed potatoes in a pouch—Buttery Homestyle®, Four Cheese, and Roasted Garlic. Over the years we have added other delicious flavors such as Loaded Baked®, Baby Reds®, Hidden Valley® Original Ranch® and more!

Idahoan Moves Across The Pond
2017
Idahoan Moves Across The Pond

Idahoan entered the UK market, bringing our proprietary Fried Dried technology to mash potato for the first time. The innovation transformed the category for UK consumers, and the brand continues to grow, with hundreds of thousands of new households choosing Idahoan each year.

Expanding Our Offerings
2019
Expanding Our Offerings

Idahoan launched Perfect Mash Pots in the UK – the ultimate on-the-go experience. No matter where you are or how much of a hurry you're in, warm and tasty mash can come with you.

And Beyond
The Future
And Beyond

Our mission of innovation will continue to bring you quality 100% REAL potatoes in all the ways you love. Whether it’s quality mash in new flavours, casseroles, and gratin dauphinois – Idahoan Foods will continue to bring you Real Potatoes, Real Easy®.

How It's Made

We start with real potatoes from local Idaho growers.

We start with real potatoes from local Idaho growers.

We wash, peel, cook, and mash the potatoes gently to keep that comforting, homemade texture.

We then simply remove the water and what's left are Fresh-Dried™ potatoes that you can prepare in just minutes.

We then simply remove the water and what's left are Fresh-Dried™ potatoes that you can prepare in just minutes.

Frequently Asked Questions
Frequently Asked Questions